Why Study Social Media?

Why study social media - blog post - 10118NAT Diploma of Social Media MarketingYou may be asking yourself why you should attend to college to study social media.

Over the years, social media has grown from what was initially called “New Media” to being a phenomenon all in itself.  As the internet has grown since its inception, no longer is it enough to just have a website – much more needs to be done if a business is to effectively reach a customer and make a sale among all their competitors and other online interests that the customer has.

Social Media Marketing is a specialised aspect that falls within the overall Marketing industry.  While many small companies feel that social media marketing is enough – just posting a few times on Facebook will not earn long term customers, or foster brand loyalty.

This is where learning social media marketing in a formal course will benefit any individual who chooses to pursue this path.  With frequent changes on all the social media platforms, regarding rules, platform layout, and more, social media marketing is becoming a specialised skill that one can no longer claim to be an expert on based simply on being self taught.  Previously, it was easy enough to attain a social media job by keeping an updated personal blog and owning a personal Facebook profile.  But not anymore, nowadays prospective clients want a portfolio or case studies of social media accounts that you have managed before.  While the question of ethics and client privacy comes into that topic, the basic premise is that clients want proof that you have specialist knowledge in the subject and are capable of what you plan to do.

It’s a common misconception by people who enjoy using social media and post multiple times a day, that they are social media experts.  Often these people will post in online groups asking about how they can get started as a social media manager.  Evidently they need direction, but without proper training, they may find themselves falling short when it comes to sustainable long term marketing for their clients.  This is where formal training can help fill in the gaps.

At KCBT, we offer the only nationally accredited social media qualification10118NAT Diploma of Social Media Marketing.  This classroom based course runs for 36 weeks, in which time the student will learn transferable skills such as market research, audience profiling, project planning, project management, results analysis and reporting.  At the end of the course, the student emerges with a qualification that opens doors for them.

Contact the team at KCBT if you wish to find out more about the course, how you can join and when our next intake is.

Accredited or Non-Accredited? – Get the Skills You Need

Accredited or Non-Accredited? Get the Skills You Need Why an accredited social media course will benefit you - www.kcbt.wa.edu.au

Why an accredited social media course will benefit you.

With the ever-present nature of social media in the modern era, many are looking for ways in which to tap into this huge industry, and get the necessary knowledge and skills to thrive in such a digital environment. While searching for such an education, many turn to YouTube tutorials, seminars, podcasts, and many other venues in hopes of obtaining a proper skill set.  Several colleges and organisations offer social media courses, either in order to compete with existing social media courses offered in Perth, or in an attempt to capture some of the market share. While all mentioned mediums may have a wealth of good information and aid, they should never be treated as a substitute for an accredited social media course.

When looking to become a part of any industry, making sure that the skills and knowledge being obtained are at, or above, the current standards of the desired field is key. Seminars and non-accredited sources offered from various sources may have pertinent and useful information, but can hinder progress towards working in the field of social media if they are the only source of experience: employers tend to prefer candidates with an accredited degree, and when attending educational institutes, it is very unlikely that such knowledge will become transfer credits.

For those who desire a career in social media, Keystone College of Business and Technology offers the only nationally accredited 10118NAT Diploma in Social Media Marketing in Perth. Other forms of education can give wonderful insight, and supplement the knowledge that our social media course imparts on our students, but cannot replace the level of qualification we can make sure each graduating student has.

Continuing to grow; to learn, to explore, and improve our capabilities, is a drive we strive to impart upon our students. We will not be satisfied producing anything but skilled graduates with the skills and knowledge necessary to become a leader in their future place of work. By providing simulated and real-life work experiences, we promise to be a secure path to take in the pursuit of social media qualification, and by extension, a career in social media marketing.

What Can You Get Out of a Diploma of Social Media Marketing

What Can You Get Out of a Diploma of Social Media Marketing

Are you on the fence about the merits of pursuing a diploma of social media marketing? The Keystone College of Business and Technology aims to equip you with the information that you need to be able to come to the right decision. In this article, we will show you some of the rewards that you can look forward to from enrolling in such a course.

An Open Door to a Promising World

Every career professional who hopes to make a dent in his or her industry knows that adapting to developments and trends is part of the process. In today’s increasingly digital world, social media marketing has turned into one of the greatest forces that continually shape not only the way we do business, but also the way we live.

If you decide to enroll in a course that is designed to educate you about this specific industry, you will be granted access to a world of great possibilities. And seeing as it looks like that it is here to stay, you can only expect more growth and room for advancement, in the future.

A Commitment to Continuous Learning

If you like a challenge, studying social media marketing will be right up your alley. This is because once you dip your foot in its water, you will find that it will only get deeper and deeper – and you will develop the skills that you need to be able to stay afloat.

Social media marketing encompasses many disciplines, and getting learned in one is not enough. You do not have to be an expert on all of them, but knowing your way around them is important to making the entire process work for you. Additionally, the industry is continually changing, so you will learn to keep up with everything and, by the by, grow your skills.

Finally, if you intend to run a business of your own, having the right set of tools that are necessary to bringing your offerings to your target market online is going to be beneficial. In fact, it can be said that every new business now has more potential for making it big more than ever, thanks to the power of social media. When you can harness it to suit your requirements, you will be able to surpass your own goals.

Ready to make that change? The Keystone College of Business and Technology is your partner towards making your dreams happen. Talk to us today!