Course Description
This qualification equips learners with end-to-end capability in social media marketing, with a strong emphasis on the integration of artificial intelligence (AI) across all stages of campaign planning and execution.
Learners develop the skills to design platform-specific strategies, create AI-enhanced content, build and manage organic communities, paid social media advertising campaigns, and conversion rate optimisation using AI data-driven techniques.
The course reflects current industry practice, including the use of automation and AI-powered social media tools to enhance efficiency, personalisation, and return on investment.
