11426NAT Diploma of Social Media Marketing with Artificial Intelligence

Course Description

This qualification equips learners with end-to-end capability in social media marketing, with a strong emphasis on the integration of artificial intelligence (AI) across all stages of campaign planning and execution.

Learners develop the skills to design platform-specific strategies, create AI-enhanced content, build and manage organic communities, paid social media advertising campaigns, and conversion rate optimisation using AI data-driven techniques.

The course reflects current industry practice, including the use of automation and AI-powered social media tools to enhance efficiency, personalisation, and return on investment.

Course Duration/Fees

Full time: Total: 52 weeks 4 terms (40 study weeks + 12 weeks term break)
(Classes are rostered for 2½ days per week + self-study component. Full Time studies requires students to attend a minimum of 20 scheduled course contact hours per week)

Tuition Fees: Please refer to Course Details/Prices link for more details.

Application Fees: $250 (applicable on new enrolments only, once off fee)

Resources Fee: $500

The Resource Fee covers equipment and resources used in the delivery of your course at KCBT

The delivery methods for this course include

• Face-to-face classroom-based structured learning.
• Simulated business environment
• E-learning (Not more than 33% of the course)
• Learners will be required to bring their laptop device (BYOD – bring your own device) - for further details regarding the BYOD policy visit: Policies

Entry Requirements

• Must be 18 years of age or over
• Completed Year 12 (or equivalent)
• Minimum 5.5 IELTS score & above or equivalent or KCBT placement test.

(Those students who do not meet the minimum English requirement will need to package this program with an English Course before proceeding to this qualification).

Intakes

Please refer to Course Details/Prices link for more details.

Course Content

The packaging requirements for this qualification are:

8 units of competency in total

Consisting of:

• 5 Core units
• 3 Electives from those listed

NAT11426001	Plan, create and optimise marketing content with artificial intelligence
NAT11426002	Plan, conduct and optimise organic social media marketing with artificial intelligence
NAT11426003	Plan, implement and optimise paid social media advertising with artificial intelligence
NAT11426004	Plan, implement and manage social media conversion rate optimisation with artificial intelligence
SIRXMKT006	Develop a social media strategy
BSBMKG552	Design and develop marketing communication plans
BSBPMG430	Undertake project work
BSBMKG542	Establish and monitor the marketing mix

Assessment

All units of competence will be assessed using a selection of tools (including portfolios, reports, role-plays, observations in the real simulated work environment, case studies, questioning, simulation activities, and knowledge-based assessments)

Recognition of Prior Learning

An application can be made for RPL when the learner believes that they have already attained the necessary skills and competencies elsewhere (work, other study etc.). The RPL policy, procedure and application form is available from the reception upon request or on the college website (https://kcbt.edu.au/students/forms/).

Learners will be required to provide evidence to support their application. The application will be processed and assessed in accordance with the KCBT RPL and recognition Policy and Procedure. Assessment includes a challenge test of skill demonstration in a simulated or real work environment.

Credit Transfer

Learners, who can demonstrate they already hold any of the Units of Competency specified above, may be eligible to receive a credit transfer for those units. They will need to submit a verified Certificate or Statement of Attainment issued by a RTO for recognition purposes.

Please complete RPL or Credit Transfer or Exemption Form (https://kcbt.edu.au/students/forms/) and attach detailed evidence of your relevant experience / study, completed academic transcripts and official unit description(s) to your application.

For all credit transfer request, the learner is required to authorize Keystone College of Business and Technology – RTO Code - 41183 to access the Unique Student Identifier (USI) transcript online to confirm the validity of the old transcripts. For more information on how to enable Keystone College of Business and Technology, to view your transcript, please watch this video (https://www.usi.gov.au/video/how-give-permission-my-training-organisation-view-my-usi-transcript-0)

Learners who are awarded a credit transfer will be exempted from completing those units at KCBT and this will be recorded on the system as a variation.

Study Pathway and Career Opportunities

Career Pathway

Employment opportunities resulting from the completion of this course may include following job roles:

• Social Media Manager or Coordinator
• Digital Marketing Specialist
• Marketing Consultant or Freelancer
• Content Strategist
• Community Manager
• Paid Advertising Specialist

Pathways from this qualification

After achieving the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence, learners may undertake:

• Undergraduate degree

KCBT policy prevents learners under the age of 18 from registering in KCBT courses or programs.

Apply online and open up a world of opportunities.